Saudi Arabia’s King Salman has launched construction of an “entertainment city” near Riyadh, part of a series of multi-billion dollar projects aimed at helping the oil-dependent kingdom diversify its economy.

The project is part of a sweeping reform and investment programme dubbed “Vision 2030,” the brainchild of Crown Prince Mohammed bin Salman, who also attended the launch ceremony at the site on Saturday evening.

Authorities have touted the 334-square kilometre (130 square mile) project in Qiddiya, southwest of the capital, as the kingdom’s answer to ‘Disneyland’.

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